Many of you already have seen the virtual tour, which spotlights our beautiful and plentiful amenities. The response from those of who have seen it has been FANTASTIC, and your compliments are graciously accepted. However, this is not about me, it is about our community. Please share this tour with your friends, relatives, anyone in the realty business.
As a real estate professional, I see many issues which would not be seen or understood by our fellow residents. These issues are significant and challenging. We must bring in the realty community from Boynton, Delray, Boca all the way to Fort Lauderdale. We must have a comprehensive marketing plan to implement (December’s issue), and the drive and fortitude to stick with it. Change is not easy.
My wife and I just did a study on another lifestyle community, as their property values are significantly higher (per square foot), yet we feel our amenities are superior.
Our property values turn out to be a marketing and merchandising effort, which is our background at www.ILoveKingsPoint.com. We need agents willing to show and promote Kings Point.
We also need agents wanting to advertise. An example: This week we are running ads in Boston, NY, Detroit, Baltimore, Chicago, and Montreal.
Now imagine if 10 other agents started running their own ads.
We also have hired a consultant out of San Francisco to help us with our SEO (Search engine optimization) as this will drive traffic to ILoveKingsPoint.com and promote our entire community.
We are talking about linking our site with that of Vesta, again all to grow and develop Kings Point. We also need the community to come together. I tell everyone I live in Kings Point, I don’t live in ICA-VILLE, KPCA-VILLE, Saxony, Tuscony, Valencia, etc.--I/we live in Kings Points (try it).
We are also looking into creating a chat room, for Kings Pointers, by Kings Pointers. Nothing to do with real estate, but a way for everyone to come together and enjoy this wonderful property. Anyone who wants to help, we welcome your input.
If you would like a viewing of our virtual tour, please drop me an email at ILoveKingsPoint@aol.com. We need your help. Please enjoy the tour, share it with friends up North, and pass it around. This is our community, be proud of it.
I want to also give thanks to the management for allowing this very valuable marketing tour to be made, and to our Chairman of Board of Governors, who always urges me on. This is a big place, and a big marketing effort is needed to turn Kings Point around. We are starting to make our turn. You can help, share the tour, and promote Kings Point.
All the best.
Marty & Lisa Koitz
February 2011 www.ILoveKingsPoint.com
1. I am so serious about Kings Point, I moved here permanently, got my Florida Real Estate license, and have studied our problem extensively. Many people have seen my ILoveKingsPoint.com caps on residents or my embroidered shirts, as this is a step in the right direction. Most people feel Kings Point is a hidden secret, our amenities are very well run, plentiful, clean, and enormous—the caps are a way to boast to our friends what we have. Frankly, I wish I had a 1000 caps made, as everyone is asking for one.
2. I believe we have a perception problem within the local real estate community which needs to be addressed quickly. Presently, most realtors will not come into Kings Point, as there is a lack of cooperation and communication. There was a time when realtors could not walk prospective clients thru our wonderful club houses and facilities-this is ridiculous. What are we selling, our units or our life style. This rule is gone.
3. We just completed a virtual tour of our common recreation areas which hopefully we will see in another week. This tour will not only be available on my website, it will be available to all. I especially want to invite in all local brokers and agents with use of the tour to see that Kings Point is one great undervalued propertly, and now is the time to buy.
4. Working closely with senior managment of the Continental group we are discussing basic changes which will allow better access and information to the outside realty community.
5. We at www.ILoveKingsPoint.com (please visit) started our advertising in select journals in Philadelphia, New York, North Jersey, Boston and Montreal. Our plan is to attract new blood as well as to promote the entire Kings Point community.
6. We are seeing a trend toward a lower average age group, and this is good, as this group will be moving Kings Point forward during the next 10-15 years.
7. It is imperative to move all the lowest priced properties into investors' or owne'rs hands, get them rehabbed, and start producing revenue for their associations. Once this group of units are off the market, all values will start to rise.
8. I am truly amazed at how much time and effort is put in by all the directors, governors and our population to make Kings Point an even better place to live. Although we don’t always see eye to eye, this is healthy, and I think Kings Point has only one way to go—up. I also believe the current economic downturn plays right into our hands, as I feel we will be able to get buyers normally heading to other communities to Kings Point—due to our wonderful amenities and our low prices.
Marty Koitz Flanders N December 2010 www.ILoveKingsPoint.com
I thought moving full time to Kings Point, unlocking our property values, and working on my golf game would be a nice easy life. Never could I have been more wrong! The unusual nuances, the personalities, the players, the various companies involved at Kings Point, and the cohesiveness were simply not envisioned when I started this project.
From a property value point of view, we are making progress. In order to fix anything, one must understand the problem - here it runs very deep, and has been around for a very long time. A good on site realty office runs similar to a market maker on Wall Street - bringing together a buyer and seller in an open and competitive bid process. This has been broken and is being fixed.
www.ILoveKingsPoint.com is moving on-site into our realty office and partnering with Continental Realty, in order to modernize, update, and properly promote Kings Point. In addition to the advertising funds from www.ILoveKingsPoint.com, Continental is also stepping to the plate to help advertise. This is very important, and I do thank the CEO Tim O’Keefe for his commitment. With our new management team, buyers and sellers can expect great friendly service, the ease of viewing properties here at Kings Point, and hopefully as a result they will join our wonderful Kings Point family.
We will also be sending an email inviting over 20,000 agents in the realty community to view our own virtual tour, which I assume everyone has seen by now and is sharing with relatives outside the area.
www.ILoveKingsPoint.com Google search advertising is greatly expanding, as we not only have generated a lot of business and interest, we have been steadily moving up in search results. How you ever Googled your own name? Simply amazing, a lot of fun.
You noticed our two page color center spread in last month’s issue, again that is www.ILoveKingsPoint.com’s attempt to better the image and reputation of Kings Point. This is still a giant marketing effort.
We have brought to the attention of area associations, property managers and governors the need to quickly reduce down the application process for buyers and renters. Some Association document requirements are 27 pages long, and need to be submitted in triplicate - 81 pages in all. WE CAN DO BETTER. One of the larger realty firms has just gone paperless - congratulations to Keller Williams. Maybe we can learn from their progress and head in the same direction.
We are getting many more snowbirds looking and wanting to take the plunge - buy now and come on back next year to your own condo, your timing couldn’t be better.
We need to unite, we all live in Kings Point (similar to WE ALL LIVE ON A YELLOW SUBMARINE--sing it), not Icaville, KPCAville, Saxonyville, but Kings Point. Possibly uniting or streamlining condo docs will help move our community into the next generation. Let’s work together.
I believe the past 5 months of hard work is starting to pay off, a base is building, and a phoenix is rising.
Thanks to all those who keep pushing me to fight the fight and do what is right for Kings Point. All of my motives are based on my true belief Kings Point is a wonderful, unique community. Our prices are so low they represent a tremendous bargain right now, and we have much better days ahead.
To Frank Iovine, our chairman of the Board of governors, special thanks not just in supporting me and pressing me, but the hard work you consistently do on behalf of Kings Point.
Enjoy the sun and fun at Kings Point.
Since writing the I Love Kings Point column, much needed change and attitude has taken over at Kings Point. My crusade to make a wrong a right (reviving our realty community) is very much paying off for our community. As our population starts to thin, I certainly hope everyone enjoyed a wonderful season, it sure beat the heck out of the weather up North this year.
I have seen an uptick in real estate action here at Kings Point. The quick decision of buyers to purchase is very encouraging. I also think that the website www.ILoveKingsPoint.com is really taking hold on the net, as it is not uncommon to get calls from people flying in to purchase.
Also, with the outreach happening to our neighboring realty community, I am glad that more agents are participating in showing property here at Kings Point--one reason is our prices are so low, we are the best value in South Florida. As more agents are involved and sales increase, so too will our property values.
If you are a snowbird on the fence about purchasing, this could be your last opportunity at these prices, I am confident stronger pricing is coming. Also, interestingly enough, our luxury units are selling well, which means there is demand coming into Kings Point, and there are buyers for our more expensive units; again, a very good sign.
At Kings Point, I think this column has generated a lot of enthusiasm and supporters, and given our residents something to inspire them and be proud of. My website (www.ILoveKingsPoint.com) has been a place for many of you to voice your opinions, get an ear, and certainly a friendly fun site to see the changes at Kings Point.
This is good, more people are getting into the process of speaking up and getting involved.
Change is hard. To the Governors and directors: your privileged power is something which should be used for the benefit of all, as Kings Point is getting younger, and some of the existing rules in place for many, many years need to be revisited. It is imperative to bring Kings Point along for the next generation; they are a generation who want to enjoy our great amenities with their kids and grandkids, they want to enjoy the inside of the clubhouses, they want to have their guests visit and enjoy, and they especially want more young people to call Kings Point home.
I urge all governors, directors and management companies to be more transparent, be more resident friendly, and do a better job of informing where various meetings take place. I also encourage more dialog--not personal attacks, but discussion on how to make Kings Point a better place to live.
This is a community, which needs good community driven leadership--we can do this. We can come together, and we certainly need each other to make Kings Point a better place.
To all the leaving snowbirds, I wish you well and good travels. For those just purchasing, you made a very wise choice, I don’t think you will ever see prices this low again.
Change is happening at Kings Point, great times are ahead.